Press Release - May 21st, 2007
Wine This Week
Rare Vines ... Fine Wines
* 416-981-3027
Email info@winethisweek.ca Website www.winethisweek.ca www.winethisweek.ca
The challenge of bringing fine Ontario wine to consumers has been taken up
by WineThisWeek.ca, which promises to bring 1 new premium "Non-LCBO" wine
every week to its tech-savvy webstore. By providing easy to use discussion
forums and having top experts in the wine and food industry (Sommeliers Evan
Saviolidis and Zoltan Szabo, Frank Baldock, Larry Paterson of The Little Fat
Wino, Chef extraordinaire Michael Pataran) select and write about their
wines, they have struck a chord with the typical wine consumer who can now
learn and discuss each wine directly with experts, fellow wine enthusiasts
and in some cases, the winemaker - without having to commit to a wine club
fee and always knowing which wines they will receive. A unique feature
called "My Taste Buds" lets one check their taste compatibility with any
wine on WineThisWeek.ca and adds fun to remove snobbery from the wine world.
This team of Canadian wine supporters is gradually putting these awesome
little wineries back in the spotlight by making it easy to buy their hidden
gems. Up to two cases (24 bottles) of wine can be shipped for as little as
$6.95 to most places in Ontario.